Monthly Archives: June 2011

Do you do Student Discount?

I am struggling to recall the exact moment that I decided that I was going back to university. It was definitely in the depths of unemployment, probably bang in the middle of a frustrated stupor, but I know what triggered my Oprah-esque, ‘a-ha’ moment.

Sipping on some Um Bongo whilst the council estate sounds of N-Dubz oozed from a pirate radio station, I figured that there had to be more to my sad existence.

Maybe it was because I got bored of the constant rejection and the failure to land even a part time job, but the lure of lecture theatres, exams, student discount and, of course, group work, proved to be too much.

For me, journalism is the best profession in the world. The self-satisfaction of landing a splash, uncovering sleaze, documenting social change and the general unpredictable nature of the job was, and still is, massively appealing.

I thought I knew what kind of journalist I wanted to be – one of those rock hard, whisky drinking, shouty/sweary crime correspondants responsible for exposing Mafia bosses, big time Yardies and child slavery rings.

It was in June 2009 that I first felt a burning desire for one last swan song. For a year or so, I tried to work out if there enough educational mileage in me to make that journey.

On the contrary, Masters degrees never sit well with poor people; the thought of having to spend small fortunes to land an entry job is mind-boggling and ridiculous.

But one day in February, I attended an opening evening at a revered journalism school in central London and my staunch point of view was over-turned.

Magazines: Something for everyone. Source: Ping Mag

Surrounded by the posh, the great and the good, it was clear why these Masters degrees are frequented by the privileged; the unrivalled contacts, the unparalleled access to the top movers and shakers, the professional kudos…

The magazine course leader was authoritative, knowledgeable and her passion for her programme reeled me in. Magazines have always been a huge part of my life: from Play Days and dancing Lizzie (for me, she was the first black cover model, way before Naomi), to Smash Hits, to The Face – the tome du jour for youth culture – to the guerrilla publications and supplements that I devour today.

It made sense. The possibilities are endless. The design side massively appeals to me, as does writing world class features and learning about the business of magazines.

The myth is that a Masters in journalism is akin to a kind of finishing school for the Redbrick set, but I think I’ve got as much a right to be there as my well-off contemporaries.

After submitting a rushed application, attending an interview where I was mauled for wanting to have been a News Editor in a previous life and agonising over the outcome – I got a place on the course.

September 19 is a date that is circled on my calendar. You can call me a sarcastic magazine mogul in waiting.

♫ D-Train – ‘You’re The One For Me.’

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Happy Birthday Individualism

Meet the team: Individualism

With some arriving ‘Buttoned Up’, and others rocking a Button Down – London’s creative set put their best fashion feet forward at Individualism’s third birthday party.

Held last Thursday at Shoreditch’s suitably cool The Book Club, over two hundred people packed the basement to toast the style collective’s success and celebrate their birthday in style.

From giveaways to a style booth, a special UK Talk to Me to DJs throwing down some SERIOUS old school tunes, a well-dressed crowd partied into the small hours.

Individualism is the brain-child of brothers Aaron and Reuben Christian. Born out of a love of all things men’s style related, Aaron and Reuben spotted a gap in the market. The website began in 2008, with nifty ‘How To’ videos, quick-read informative posts and product reviews of the newest swag to hit the shops.

As the demand and interest for men’s fashion grew, so did the site: with so many blogs claiming to publishing original content, the Christian brothers made it paramount that all content emanating from their site would be new, innovative and push the boundaries of what a style blog should be.

With style studies, photo shoots, brand testimonials, street style analysis and weekly ‘get the look’ style posts, the sheer volume of content catapulted the blog into many Top 10 lists, with Individualism regularly charting in the Top Three!

But it has to be the video content which sets Individualism apart from its contemporaries: an interview with Topman Design Director Gordon Richardson, a sit-down chat with Michael Bastian; a sneak peek behind-the-scenes at Sam Greenberg and a host of other style-related videos really upped the ante.

This helped establish Individualism as the go-to guys, for not just style savvy readers but brands and companies recognising the impact Individualism are having in men’s style.

Marrying style and comedy, the Sins of Style series spins a humorous take on sartorial blunders – like the woeful sin of wearing sunglasses at night. Its slick production and witty scripts created a new dimension to their growing brand.

When Aaron asked me to be the copy sub in November 2009, I jumped at the chance. What a better way to sharpen my skills, contribute wherever I could and learn something new. And while it’s very unlikely you’ll see my ugly mug in any promotional snaps, to be part of this ever-growing collective is a privilege and has been a great experience.

Meeting new people has been fun, and working with like-minded individuals (‘scuse the pun) who are dedicated to their craft is an immense source of inspiration.

With a background in print journalism, it’s an eye-opening experience to see the growing influence of the web. To reach millions of people around the world, just by clicking ‘Post’ is a real treat – but mind-boggling too.

While the party whizzed by at an alarming speed, we were all in agreement that it was a great success. The buzz it has created is unreal and other nights are in the pipeline.

The collision of photography, journalism, styling, graphic design, fashion, video production and broadcasting has helped to create this idiosyncratic ‘nuuu meedja’ platform – who knows the heights that Individualism will scale.

It’s only the beginning.

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